MAP Policy and Guidelines

Minimum Advertised Price Policy (MAP)

Cliquez ici pour POLITIQUE DE PRIX MINIMUM CONSEILLÉ (MAP) en français

GENERAL

WOW Tech USA Ltd., WOW Tech Canada Ltd. and their affiliated companies (collectively “WT”), as an independent business, choose to protect their reputation by adopting this MAP Policy. The MAP Policy applies to the products listed at https://wowtech.com/map-policy-and-guidelines/ of the brands We-Vibe, Womanizer, Arcwave and pjur (the “MAP Products”) and to all authorized  distributors, retailers, and consultant companies (jointly “Authorized Sellers”) who advertise MAP Products for sale in the United States and/or Canada.  

WT respects the independence of its Authorized Sellers, who are free to establish their own selling prices for WT Products. The MAP Policy, therefore, applies only to minimum advertised prices and does not apply to the price at which the MAP Products are actually sold.  

MINIMUM ADVERTISED PRICE & MAP POLICY VIOLATION 

The “MAP Price” for each MAP Product is defined at https://wowtech.com/map-policy-and-guidelines/. 

Each Authorized Seller must not advertise a MAP Product at a price below its MAP Price or in any other way that suggests a lower price. This MAP Policy applies to all advertising, regardless of the medium or media used, including without limitation flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, public signage, television, radio, retailer websites, display ads, Google Ads, and Internet search engines (including use of keywords) or similar electronic media.  

 A MAP Policy violation includes, but is not limited to  

  1. Statements or other indications that imply that a lower price may be found at the online checkout stage, such as “see price in cart”, “prices too low to mention,” “our manufacturer won’t let us tell you the price,” “never lost a sale due to price”, “special price at check out”, “click for price”, “mouse over for price”, “move to cart for price”, or similar language. 
  2. A price strike-through or an advertised price more than 20% above the MAP Price (MSRP). Example: A product is advertised at the MSRP of $199 but with a strike-through price of $249. 
  3. Use of keywords associated with discounting (e.g., “discount,” “cheap,” or “price”). 
  4. Advertisements that suggest a discount on a MAP Product by showing its image or referring to it (e.g. image of a MAP Product titled “20% off all Couples Products”).  


PERMISSIBLE ADVERTISEMENT 
 

The following shall NOT constitute a MAP Policy violation: 

  1. Storewide/sitewide advertisement provided that the advertisement prominently and expressly excludes MAP Products by way of a statement on the advertisement or with a reference to the exclusions stated elsewhere at a place easily accessible to the consumer. The exclusion statement must have a font size of at least 50% of font size of the main promotional message (i.e. the message that defines the promoted products and the discount), be clearly legible and immediately adjacent to, or immediately follow, the main promotional message. Example for the exclusion statement: “Promotion excludes Womanizer Pleasure Air Toys and We-Vibe Couple Toys.” 
  2. Any in-store advertising that is displayed only in the brick-and-mortar store and not distributed to any customer.  
  3. In-store displays, point-of-sale signs, hangtags or bar codes or similar marks on products or product packaging, which state the price.  
  4. The actual sales price on any “check-out page” of any Authorized Representative’s website or related internet site (typically the page at which the end user finally purchases the product). This exception to the MAP Policy does not apply to any other page(s) on the Authorized Representative’s website. 

Furthermore, the MAP Policy does not apply to the following, provided that the offered price is not more than 20% below the MAP Price of a MAP Product:  

  1. In-person events & sponsorships. 
  2. Paid social influencer/newsletter/Eblast placements where a discount is integrated into broader content promoting the brand limited to a period of seven (7) days. 
  3. Email to existing customers/subscribers. 
  4. Closed membership groups (such as employees, students, military) where gated entry is required to make a purchase. 


PROMOTION PERIODS
 

From time to time, WT may, at its sole discretion, permit Authorized Sellers to advertise MAP Products at prices lower than the MAP Price for a certain period.   

CONSEQUENCES IN CASE OF MAP POLICY VIOLATION 

The consequences for an Authorized Seller that violates the MAP Policy include, but are not limited to:  

  1. First incident: Authorized Seller will be notified that they are in violation of this MAP Policy and will be required to cease the violation. If Authorized Seller does so immediately, no further action is required.  
  2. Second incident or continuous incident: Authorized Seller will be listed on a “Do Not Sell” list for thirty (30) days and will not be supplied with WT products during that time.  
  3. Third incident or continuous incident: Authorized Seller will be listed on a “Do Not Sell” list for sixty (60) days and will not be supplied with WT products during that time.  
  4. Fourth incident or continuous incident: Authorized Seller will be listed on a “Do Not Sell” list indefinitely and will not be supplied with WT Products. WT reserves the right to accelerate or enhance any consequences as WT in its sole judgment determines appropriate (including the right to suspend or cancel pending purchase orders).  


MAP POLICY MODIFICATIONS 
 

WT reserves the right at any time to modify the list of MAP Products and to modify, suspend, or discontinue the MAP Policy, in whole or in part, or designate promotional periods during which the terms of the MAP Policy change or designate periods of time during which the MAP Policy is not applicable. Authorized Sellers are responsible for remaining current with the MAP Policy https://wowtech.com/map-policy-and-guidelines/. 

USA MAP Product MSRP Guidelines
There will be an allowable MAP discount of 100% for Womanizer OG with the purchase of a PREMIUM 2 from April 1, 2024 – April 30, 2024.
USA
MAP Product MSRP MAP Price MAP promotion period MAP discount for promotion
We-Vibe Chorus $209.00 USD $209.00 USD N/A N/A
We-Vibe Sync O $169.00 USD $169.00 USD N/A N/A
We-Vibe Sync 2 $159.00 USD $159.00 USD N/A N/A
We-Vibe Sync Go $99.00 USD $99.00 USD N/A N/A
We-Vibe Sync Lite $89.00 USD $89.00 USD N/A N/A
We-Vibe Nova 2 $149.00 USD $149.00 USD N/A N/A
Ditto+ by We-Vibe $129.00 USD $129.00 USD N/A N/A
Vector+ by We-Vibe $139.00 USD $139.00 USD N/A N/A
Verge by We-Vibe $129.00 USD $129.00 USD N/A N/A
Pivot by We-Vibe $109.00 USD $109.00 USD N/A N/A
Moxie+ by We-Vibe $139.00 USD $139.00 USD N/A N/A
Jive 2 by We-Vibe $129.00 USD $129.00 USD N/A N/A
Jive by We-Vibe $129.00 USD $99.00 USD N/A N/A
Bloom by We-Vibe $119.00 USD $119.00 USD N/A N/A
Tango X by We-Vibe $79.00 USD $79.00 USD N/A N/A
Touch X by We-Vibe $99.00 USD $99.00 USD N/A N/A
Melt by We-Vibe $149.00 USD $149.00 USD N/A N/A
We-Vibe Rave 2 $139.00 USD $139.00 USD N/A N/A
We-Vibe Bond $129.00 USD $99.00 USD N/A N/A
Date Night Set $199.00 USD $199.00 USD N/A N/A
Tease Us Special Edition Set $229.00 USD $229.00 USD N/A N/A
Forever Favorites $149.00 USD $149.00 USD N/A N/A
We-Vibe 15 Year Anniversary Collection $199.00 USD $199.00 USD N/A N/A
We-Vibe x Fifty Shades of Grey Come to Bed Kit $99.00 USD $99.00 USD N/A N/A
Womanizer x Fifty Shades of Grey Desire Blooms Kit $109.00 USD $109.00 USD N/A N/A
We-Vibe x Fifty Shades of Grey Moving As One $99.00 USD $99.00 USD N/A N/A
Womanizer Next $219.00 USD $219.00 USD N/A N/A
Womanizer Wave $119.00 USD $119.00 USD N/A N/A
Womanizer OG $149.00 USD $149.00 USD* See MAP discount. April 1-30,2024 100% discount with purchase of Womanizer Premium 2
Womanizer DUO 2 $219.00 USD $219.00 USD N/A N/A
Womanizer Liberty 2 $99.00 USD $99.00 USD N/A N/A
Womanizer Premium 2 $199.00 USD $199.00 USD N/A N/A
Womanizer Classic 2 $129.00 USD $129.00 USD N/A N/A
Womanizer Classic 2 Marilyn Monroe Special Edition $129.00 USD $129.00 USD N/A N/A
Womanizer Starlet 3.0 $79.00 USD $79.00 USD N/A N/A
Womanizer Premium Eco $139.00 USD $99.00 USD N/A N/A
Golden Moments 2 $319.00 USD $319.00 USD N/A N/A
Ion by Arcwave $199.00 USD $199.00 USD N/A N/A
Voy by Arcwave $85.00 USD $85.00 USD N/A N/A
Pow by Arcwave $69.00 USD $69.00 USD N/A N/A
Ghost by Arcwave $15.00 USD $15.00 USD N/A N/A
Ghost Combo Pack $130.00 USD $130.00 USD N/A N/A
Double the Fun $209.00 USD $209.00USD N/A N/A
Pleasure Pair $319.00 USD $319.00 USD N/A N/A
Canada MAP Product MSRP Guidelines
There will be an allowable MAP discount of 100% for Womanizer OG with the purchase of a PREMIUM 2 from April 1, 2024 – April 30, 2024.
Canada
MAP Product MSRP MAP Price MAP promotion period MAP discount for promotion
We-Vibe Chorus $239.00 CAD $239.00 CAD N/A N/A
We-Vibe Sync O $219.00 CAD $219.00 CAD N/A N/A
We-Vibe Sync 2 $189.00 CAD $189.00 CAD N/A N/A
We-Vibe Sync Go $119.00 CAD $119.00 CAD N/A N/A
We-Vibe Sync Lite $109.00 CAD $109.00 CAD N/A N/A
We-Vibe Nova 2 $159.00 CAD $159.00 CAD N/A N/A
Vector+ by We-Vibe $149.00 CAD $149.00 CAD N/A N/A
Ditto+ by We-Vibe $149.00 CAD $149.00 CAD N/A N/A
Verge by We-Vibe $159.00 CAD $159.00 CAD N/A N/A
Pivot by We-Vibe $119.00 CAD $119.00 CAD N/A N/A
Moxie+ by We-Vibe $169.00 CAD $169.00 CAD N/A N/A
Jive 2 by We-Vibe $159.00 CAD $159.00 CAD N/A N/A
Jive by We-Vibe $159.00 CAD $129.00 CAD N/A N/A
Bloom by We-Vibe $149.00 CAD $149.00 CAD N/A N/A
Tango X by We-Vibe $99.00 CAD $99.00 CAD N/A N/A
Touch X by We-Vibe $129.00 CAD $129.00 CAD N/A N/A
Melt by We-Vibe $159.00 CAD $159.00 CAD N/A N/A
We-Vibe Rave 2 $169.00 CAD $169.00 CAD N/A N/A
We-Vibe Bond $149.00 CAD $129.00 CAD N/A N/A
Date Night Set $229.00 CAD $229.00 CAD N/A N/A
Tease Us Set $269.00 CAD $269.00 CAD N/A N/A
Forever Favorites $179.00 CAD $179.00 CAD N/A N/A
We-vibe 15 Year Anniversary Collection $219.00 CAD $219.00 CAD N/A N/A
We-Vibe x Fifty Shades of Grey Come to Bed Kit $129.00 CAD $129.00 CAD N/A N/A
Womanizer x Fifty Shades of Grey Desire Blooms Kit $139.00 CAD $139.00 CAD N/A N/A
We-Vibe x Fifty Shades of Grey Moving as One $129.00 CAD $129.00 CAD N/A N/A
Womanizer Next $239.00 CAD $239.00 CAD N/A N/A
Womanizer Wave $149.00 CAD $149.00 CAD N/A N/A
Womanizer OG $149.00 CAD $149.00 CAD* See MAP Promotion Details April 1-8, 2024 100% discount with purchase of Womanizer Premium 2
Womanizer DUO 2 $239.00 CAD $239.00 CAD N/A N/A
Womanizer Liberty 2 $119.00 CAD $119.00 CAD N/A N/A
Womanizer Premium 2 $219.00 CAD $219.00 CAD N/A N/A
Womanizer Premium Eco $149.00 CAD $119.00 CAD N/A N/A
Womanizer Classic 2 $149.00 CAD $149.00 CAD N/A N/A
Womanizer Classic 2 Marilyn Monroe Special Edition $149.00 CAD $149.00 CAD N/A N/A
Womanizer Starlet 3.0 $99.00 CAD $99.00 CAD N/A N/A
Golden Moments 2 $349.00 CAD $349.00 CAD N/A N/A
Ion by Arcwave $229.00 CAD $229.00 CAD N/A N/A
Voy by Arcwave $105.00 CAD $105.00 CAD N/A N/A
Pow by Arcwave $89.00 CAD $89.00 CAD N/A N/A
Ghost by Arcwave $21.00 CAD $21.00 CAD N/A N/A
Ghost Counter Combo Pack $189.00 CAD $189.00 CAD N/A N/A
Double the Fun $239.00 CAD $239.00 CAD N/A N/A
Pleasure Pair $349.00 CAD $349.00 CAD N/A N/A
pjur MAP Product MSRP Guidelines USA & Canada
USA MSRP Allowed Discount MAP
Original 10ml / .34oz bottle $6.00 USD 20% $4.80 USD
Original 30ml / 1.02oz bottle $16.00 USD 20% $12.80 USD
Original 100ml / 3.4oz bottle $32.00 USD 20% $25.60 USD
Original 250ml / 8.5oz bottle $62.50 USD 20% $50.00 USD
Original 500ml / 17.0oz bottle $106.50 USD 20% $85.20 USD
Original 1000ml / 34.0oz bottle $178.00 USD 20% $142.40 USD
pjur INFINITY silicone / 50 ml bottle $38.50 USD 20% $30.80 USD
pjur INFINITY water / 50 ml bottle $32.50 USD 20% $26.00 USD
Light 100ml / 3.4oz bottle $32.00 USD 20% $25.60 USD
Light 250ml / 8.5oz bottle $62.50 USD 20% $50.00 USD
Naked 100ml / 3.4oz bottle $23.00 USD 20% $18.40 USD
Natural 100ml / 3.4oz bottle $18.00 USD 20% $14.40 USD
Aqua Aloe Vera 100ml / 3.4oz bottle $21.00 USD 20% $16.80 USD
Aqua 100ml / 3.4oz bottle $20.00 USD 20% $16.00 USD
Aqua 250ml / 8.5oz bottle $42.00 USD 20% $33.60 USD
Woman 100ml / 3.4oz bottle $32.00 USD 20% $25.60 USD
Woman 250ml / 8.5oz bottle $62.50 USD 20% $50.00 USD
Woman Aqua 100ml / 3.4oz bottle $20.00 USD 20% $16.00 USD
Woman Nude 100ml / 3.4oz bottle $23.00 USD 20% $18.40 USD
pjur Woman Lust 15ml $29.99 USD 20% $23.99 USD
pjur Woman Lust Intense 15ml $34.99.00 USD 20% $27.99 USD
Analyse Me Silicone 100ml / 3.4oz bottle $32.50 USD 20% $26.00 USD
Analyse Me Silicone 250ml / 8.5oz bottle $72.00 USD 20% $57.60 USD
Analyse Me Water 100ml / 3.4oz bottle $23.00 USD 20% $18.40 USD
Analyse Me Water 250ml / 8.5oz bottle $48.00 USD 20% $38.40 USD
Back Door Silicone 100ml / 3.4oz bottle $32.50 USD 20% $26.00 USD
Back Door Silicone 250ml / 8.5oz bottle $72.00 USD 20% $57.60 USD
Back Door Water 100ml / 3.4oz bottle $23.00 USD 20% $18.40 USD
Back Door Water 250ml / 8.5oz bottle $48.00 USD 20% $38.40 USD
Basic Silicone 100ml / 3.4oz bottle $20.50 USD 20% $16.40 USD
Basic Water 100ml / 3.4oz bottle $18.00 USD 20% $14.40 USD
Cult Dressing Aid 100ml / 3.4oz bottle $35.50 USD 20% $28.40 USD
Cult Ultra Shine 250ml / 8.5oz bottle $41.50 USD 20% $33.20 USD
Med Natural glide 100ml / 3.4oz bottle $18.00 USD 20% $14.40 USD
Med Repair glide 100ml / 3.4oz bottle $21.00 USD 20% $16.80 USD
Med Hydro glide 100ml / 3.4oz bottle $21.00 USD 20% $16.80 USD
Med Sensitive glide 100ml / 3.4oz bottle $23.00 USD 20% $18.40 USD
Med Soft glide 100ml / 3.4oz bottle $32.50 USD 20% $26.00 USD
Med Premium 100ml / 3.4oz bottle $36.00 USD 20% $28.80 USD
Medclean Spray 100ml / 3.4oz bottle $18.00 USD 20% $14.40 USD
CANADA CAN MSRP Allowed MAP
Discount
Original 100ml / 3.4oz bottle $38.00 CAD 20%  $30.40 CAD
pjur INFINITY silicone / 50 ml bottle $52.00 CAD 20% $41.60 CAD
pjur INFINITY water / 50 ml bottle $44.00 CAD 20% $35.20 CAD
Aqua 100ml / 3.4oz bottle $25.00 CAD 20%  $20.00 CAD
Aqua Aloe Vera 100ml / 3.4oz bottle $29.00 CAD 20%  $23.20 CAD
Natural 100ml / 3.4oz bottle $26.00 CAD 20%  $20.80 CAD
Naked 100ml / 3.4oz bottle $29.00 CAD 20%  $23.20 CAD
Back Door Silicone 100ml / 3.4oz bottle $40.00 CAD 20% $32.00 CAD
Back Door Water 100ml / 3.4oz bottle $29.00 CAD 20% $23.20 CAD
Analyse Me Silicone 100ml / 3.4oz bottle $40.00 CAD 20% $32.00 CAD
Analyse Me Water 100ml / 3.4oz bottle $29.00 CAD 20% $23.20 CAD
Woman 100ml / 3.4oz bottle $38.00 CAD 20% $30.40 CAD
Woman Nude 100ml / 3.4oz bottle $29.00 CAD 20% $23.20 CAD
pjur Woman Lust 15ml $34.99.00 CAD 20% $27.99 CAD
pjur Woman Lust Intense 15ml $39.99 CAD 20% $31.99 CAD
Lovehoney Group / WOW Tech Group Marketplace Restriction Policy  ​

Dear Partner,

This is a kind reminder to the marketplace restrictions as provided under the agreement on which basis you order our products.

While resellers may sell Womanizer, We-Vibe, Arcwave, ROMP, Fifty Shades of Grey, Happy Rabbit, pjur products and other products from their brick- and-mortar stores as well as from their own webstores, it is prohibited to sell products via certain other channels as further defined in the agreement. Such channels include, but are not limited to, third-party online sales sites and trading platforms such as Amazon, eBay, Jet, Walmart.

Lovehoney Group (comprising WOW Tech Group) greatly values its retail partners and is grateful for your adherence to the above-mentioned principles.

If you have any questions, please contact Legal Department at: legal@lovehoneygroup.com.

Sincerely, 

Legal Department
Lovehoney Group

Marketing Guidelines

MARKETING, WEBSITE AND TRADEMARK GUIDELINES 

TRADEMARKS 

Retailer agrees that WOW Tech is the exclusive owner of the WOW Tech Trademarks and the rights granted to Retailer to use WOW Tech Trademarks apply only to their use in connection with the advertising, marketing and sale of WOW Tech Products to End Users and not in any other manner. 

Retailer agrees that it will not: 

  1. a) make any false, misleading or disparaging representations about or engage in any activities which may adversely affect the reputation and goodwill of WOW Tech or WOW Tech Products;
  2. b) engage in any illegal, deceptive, unfair or unethical trade practices with respect to WOW Tech Products;
  3. c) attempt to claim trademark rights in any WOW Tech Mark by using or registering a WOW Tech Mark as part of a product or service name, trademark, logo, domain name, trade name, or “doing business as” name;
  4. d) use or register any domain names or social media profiles containing names that consist of, as a whole or in part, or that are confusingly similar to any WOW Tech Trademarks including any WOW Tech brands or product names, without WOW Tech’s prior written consent. If WOW Tech provides such consent, such domain names shall be owned by and recorded in the name of WOW Tech and WOW Tech will direct it to the Retailer’s web site, as the case may be, for their use. WOW Tech reserves the right to revoke or rescind Retailer’s use of such domain name upon one (1) months’ notice;
  5. e) use WOW Tech Marks as all or part of a product name in or on any product or packaging.


Retailer agrees that it will:
 

  1. a) only make truthful, factual references to WOW Tech Products and the specifications provided by WOW Tech;
  2. b) always use WOW Tech Marks consistently and distinctively, distinguishing WOW Tech Marks from other words in the text in some way. Do not abbreviate trademarks or use only a portion of a mark.


WOW Tech Marks include all marks shown on WOW Tech Packaging and Websites (i.e. we-vibe.com and womanizer.com). Examples of WOW Tech Marks include:
 

We-Vibe Sync Unite 

Womanizer Pleasure Air Match 

If clarification about a specific WOW Tech Mark or use is required, please contact marketing.na@wowtech.com 

WEBSITE AND SEARCH ENGINE RULES 

Retailer agrees that: 

  1. a) it will not use the words “official site” or words to similar effect in connection with any use of WOW Tech Marks, or otherwise suggest or imply that Retailer is an official WOW Tech site or partner;
  2. b) all advertisements and other marketing materials for WOW Tech Product must be directed to Retailer’s site on a page within their site for the purpose of selling WOW Tech product;
  3. c) it will not show or display WOW Tech or any of its Affiliate’s website URLs as the URL in Retailer’s advertisements or other marketing materials;
  4. d) it will not bid directly on WOW Tech Marks or Mark + term (e. We-Vibe Amazon) without permission from WOW Tech. If granted, this permission can be cancelled at any time; and
  5. e) its landing pages connected to promotion of WOW Tech Products will be primarily dedicated to selling (or clearly facilitating the sale of) WOW Tech Products and clearly provide a means to purchase the WOW Tech Products or display commercial information about them, such as rates or prices.


DISPLAYS AND MERCHANDISING RULES
 

Retailers will ensure that: 

  1. a) WOW Tech Product merchandising and display fixtures used in store spaces or websites must reflect the premium positioning of the WOW Tech Trademarks;
  2. b) WOW Tech Products must be on display and visible to customers in-store or website, and not hidden behind counters or behind Competing Products;
  3. c) there must be a dedicated space in-store and/or on the web site for the WOW Tech Marks and full WOW Tech Product line; and
  4. d) displays and merchandising materials provided by WOW Tech must be used to display WOW Tech Products only.


Retailer is not entitled to use copyright protected (photo) materials provided in this partner center for offering or selling WOW tech products on platforms such as Amazon or any other trading platforms, without WOW Tech Group’s prior written consent.
 

WOW TECH LOGOS 

The We-Vibe and Womanizer graphic logos are a visual representation of each brand. As a symbol, the We-Vibe or Womanizer logos are the prime vehicle for establishing presence and identity. 

  1. a) Use WOW Tech provided artwork for the We-Vibe and Womanizer or other WOW Tech brand logos.
  2. b) Where you choose to use both your own unique company identifier(s) or graphic style along with a WOW Tech brand logo, the two must be separated and presented as two separate and distinct elements.
  3. c) Use the We-Vibe Graphic Standards available in the Guidelines section of the medialibrary.wowtech.com.
  4. d) The marketing department at na@wowtech.com can supply logo graphics in all acceptable formats for the We-Vibe, Womanizer and other logos.